![]() ![]() ![]() The study provides a comprehensive analysis of biomarkers and physiological measures from Vuse consumers who have been using the product for over six months with the results from smokers, former smokers and never smokers. In 2022, we conducted a first-of-its-kind study of Vuse, designed to assess and provide insights into the real-world health impact of vaping. Further evidence continues to emerge globally about the role of vapour products as a reduced-risk*† alternative. ![]() Organisations, such as Public Health England (PHE)**, are clear that vaping is likely to be much less risky than smoking traditional cigarettes when used as a complete substitute for continued cigarette smoking. We will continue to invest and innovate to deliver even greater choice and satisfaction for our consumers.Īs vapour products do not contain tobacco and do not involve combustion, the vapour contains substantially fewer and lower levels of the toxicants found in cigarette smoke.*† Under our flagship global Vuse brand, our vapour products play a major role in providing smokers with a reduced risk *† alternative to cigarettes. ![]()
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